‘Don’t Go’ Album Design & Custom Typography
Client: OWSLA / Atlantic Records
Project Description: ‘Don’t Go’ Cover Art + Title Typography Design
Software Used: Adobe Illustrator, Photoshop
Creative Direction: Marilyn Hue (OWSLA)
Typography and Cover Art design for the single ‘Don’t Go’ by Skrillex, Justin Bieber, & Don Toliver.
To capture the energy and nostalgic vibe of the track the custom typeface seen on the cover and in promotional content was created to bring listeners on a cathartic journey both visually and aurally.
The title typeface and cover art of ‘Don’t Go’ were designed by Bryce Casper with Creative Direction from Atlantic Records, Marilyn Hue.
The directive was to create a typeface that was edgy, and modern, yet nostalgic to match the 90s RnB feel of the track.
The final design was chosen for its clean yet contemporary facade and with a playful shear on the final title design it paired nicely with the smooth yet pop disposition. Also lending to the sort of thick and thin sonic textures of the track, the line width of the final typeface is a playful balance of bold and thin lines.
‘Don’t Go’ currently has over 100M+ streams across all DSP and landed in the Top 100 tracks on Billboard for multiple weeks.
Selected Work (2020-2022)
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